Debating whether to hire co-packers or a private label manufacturer for your ready-to-drink iced tea production? Clover Farms may have the best, most cost-effective solution.
Clover Farms was established in the rich, rolling hills of Pennsylvania Dutch dairy country in 1937. Today, we are the largest privately owned dairy company in PA.
Clover represents quality. It can be found in every milk, tea, juice, or other fluid product we produce, package or deliver. Our tradition of quality, freshness and flavor is embodied in each and every healthy and delicious refreshment that bears our name.
Ready-To-Drink Iced Teas are a Growing Trend
After water, tea is the second most consumed drink in the world, and it’s good for you whether you drink it hot or iced. It contains polyphenols – antioxidants that repair cells and help the body fend off cardiovascular diseases, cancers, osteoporosis, diabetes mellitus and other maladies. And, contrary to popular belief, it’s not just green tea that offers health benefits. Black, white, and oolong tea also contain health-giving flavonoids and polyphenols.
Although water is the top-selling beverage in the U.S., while sales of soft drinks, sports drinks, and fruit beverages continue to decline, ready-to-drink tea (RTD) is steadily growing in popularity.
According to the Beverage Marketing Corporation, sales of tea bags, iced tea mix, loose leaf tea, and single-serve tea all declined in 2018, while RTD grew both in volume and value, reaching an estimated $10.75 billion.
Research shows that black tea remains the most popular bottled tea (30%), while green tea accounts for 25% thanks to health-conscious consumers. Millennials prefer flavored teas and specialty teas.
Is it time to consider hiring Clover Farms to produce private label iced teas for your brand? We think so!
How Private Labeling at Clover Farms Works
Will your iced tea products need to tie into your existing brand or will they have to stand on their own merit and name? The Clover Farms team will discuss your goals with you and help you decide if you prefer to private label iced tea products we currently offer or if you would like to create a custom formula.
From there, we will help you decide on iced tea flavors and sizes, brainstorm for a catchy product name if needed, assist with packaging elements that include logos, artwork for main labels and ingredient labels, and proceed with producing and shipping/distributing your new private label product.
In a nutshell, private labeling can help you address the needs of your customers without worrying about ingredient sourcing and procurement, certifications, and the time-consuming manufacturing process. If successful, your private labeled iced tea may even become a best seller!
***Clover Farms does not offer co-packing. If you would prefer to private label the beverages we currently offer or create a custom formula for private labeling, we would be delighted to help!***
Instead of hiring co-packers, consider private labeling your iced tea products with Clover Farms. Contact us at (610) 921-9111 ext. 3069 to get started or email cfsales@cloverfarms.com and our team will be in touch.
